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This web page allthingsequine.com has the following in the site, "All Things Equine Awards, Gifts and Wildlife Home Decor." Our analyzers saw that the webpage also stated " We offer awards, gifts, wildlife home decor and All Things Equine." The Website also said " We offer purchase incentives to save you money. Ask us what we can do to help you and your participating associations! Many of our products are custom, hand finished, personalized, made in the USA and make for the perfect horse lovers gift, award or wildlife home decor. From engraved wine glasses to bronze sculptures, you are sure to find exactly what youre looking for." The website's header had horse lovers gifts as the most important optimized keyword. It is followed by wildlife home decor, horse show ribbons, and horse show awards which isn't as ranked as highly as horse lovers gifts. The next words allthingsequine.com used was horse show trophies. arabian horses was included but might not be seen by search parsers.